Insights & Perspectives

Explore our latest thoughts on design, research, and innovation in the world of product development.

Human-agent hermeneutics: designing for understanding, not instruction.
DesignAI+2Product Design, Agents

Human-agent hermeneutics: designing for understanding, not instruction.

Why the unit of design is the evolving interpretation between a person and an agent, not the prompt or the action.

Marc Scibelli August 2026
The Button Is No Longer the Point
DesignAI+2Product Design, Agents

The Button Is No Longer the Point

As AI systems begin to reason, adapt, and act, design shifts from perfecting interfaces to shaping behavior and the human–AI relationship — putting HAX principles like Control, Clarity, Recovery, Collaboration, and Traceability at the center of the craft.

Krystelle Gonzalez Papaux June 2026
Navigating the Multi-Agent Future
ResearchAI+1Product Design

Navigating the Multi-Agent Future: Expert Perspectives on Human-Agent Interaction

The shifting landscape of work and interaction. This report presents key findings and actionable insights drawn from leading industry and academic experts on the future of human agent interaction.

Krystelle Gonzalez Papaux April 2026
Making Room for Agents in Expert Tools
DesignAI+1Product Design

Making Room for Agents in Expert Tools

How agents need to map onto the grammar of expert tools — not just add a chat panel, but participate in the work without displacing the structure that makes expert fluency possible.

Marc Scibelli May 2026
The Augmented Designer
DesignAI+3Workflow, Case Study, Agents

The Augmented Designer: How Agents are Reshaping the Design Workflow

Reflections on AI-augmented design at Outshift — from the dangers of plausible noise to the CASA project case study and a week of record-breaking fidelity.

Valentina Esposito June 2026